Here's an alternative, Team Fortress 2, game makes plenty of money, ya know what they sell? Hats, silly, pretty much pointless hats. There's no huge grind to the "end game", in fact, there's not really any major power curve at the top end either. Nexon's Kart Racer, tons o money there, one of the best selling items? A freaking hotdog that your racer held while he drove.
Why do you think the dev's stuck a post in general asking what people would want in their cockpits? It wasn't so they could add it for free. For those that have paid attention their financial scheme has become more and more obvious, and it doesn't revolve around a painful grind to the "top tier", even the idea of such a thing is anathema to a setting such as battletech.
I hope you're right. However, I believe it when I see it =)