Imagine a product, lets just say Mt. Dew by Pepsico, has an interest in integrating their brand into MWO. One way I imagine this could be done is through camo patterns and logos that offer benefits to the player when equipped. Think of it like Nascar, but with mechs. The player who equips the Pepsi logo might have the benefit of +1% in awarded in-game currency while the logo or camo pattern is equipped. This benefits the product company (Pepsico) and the Devs because Pepsico gets their brand noticed and the devs would get monetary kick backs from that. Also, it benefits the players who are willing to use the camo or logos (which should be given out freely to any user at the start of the game), because it could potentially help them compete with players who are paying real cash for in-game currency or other advantages.
I know many of the hardcore fans will immediately cry foul at the prospect of seeing branding on a mech in what is considered an 'immersive game'. But what if this game has a Solaris VII arena where teams/clans/guilds/merc groups compete for notable recognition and perks, similar to Battlgrounds in World of Warcraft? Brand placement on mechs would almost make it feel MORE realistic in this scenario.
Personally, I feel like this could be a fun and effective way for everyone, players, devs, and companies, to benefit. I'm sure there's a lot of mixed opinions that this is going to generate, so let's hear them!
Edited by shadowvfx, 06 January 2012 - 04:13 PM.