Something that would really be a nice thing to do for your customers would be to tender the 30/60/90 day "boosts" as a per-day-played system.
I am active duty military. Like many other potential Mechwarriors. The nature of my job means that I sometimes get called away at the last minute for days, if not weeks at a time. I also have a month-long vacation planned in September that will be taking me across Europe. Others have family commitments, job requirements, and maybe can't find the time they used to for video gaming. This doesn't mean that any of us should be marginalized by being your customers, does it?
Here's the facts - the average age of a gamer has been rising, which means that people my age - late-20s / early-30s, are the same nerds who played Mechwarrior back in the day. Our lives are a lot more complicated than they used to be, where we could pitter-patter home from school and jump into a Bushwacker and stomp around Tranquil smoking some Jaguars.
The fact is, these 'monthly subscriptions' are somewhat unfair and severely lacking in value for anyone who can't dedicate a maximum amount of time to the game. In my case, if my boost activates in August, this means I'm going to lose all of September, as I won't be around a computer. These boosts should be an attractive option to people who cannot play as much as others, so that they can sort of 'keep up' with friends who can play more. However, if they do tick off on a day-by-day basis, this means the opposite is true. People who will be away from the computer or otherwise not play MWO for several hours a night will be losing out a huge amount of value, and thus be less inclined to purchase a boost.
I'll be honest, I haven't looked too much at seeing if this is how it already is, but I'm not inclined to think so. If this is already how it is, I'll shut up
Anyway, my suggestion is this: have the 1/2/3 month or 30/60/90 day boosts broken up into individual days.
Let's say I have 22 days of boost. I play on Friday, which uses up a full day of boost (and gives me 24 hours of it). If I don't play until Monday, I still only have used up a single day of boost. If I play every day, for a week straight, I use up all 7 days, and thus get the same value out of it as someone who, well, has the spare time to sit around playing it 7 days for a week straight.
The boost should activate for 24 hours from the hour I log in, or "back-to-back" if I have a boost already active and I roll right into another 24 hours.
This would really make me happy and honestly doesn't sound like a bad setup from a customer loyalty or even a business standpoint.
Thanks.
Edited by Frostiken, 19 June 2012 - 03:16 PM.