65 replies to this topic

[Loler skates]

Hi every one,

I've created this thread to discuss PGI and their attempts at marketing this game

Feel a little frustrated that pgi don't use this website for releasing information along side 3rd party sites.
Usually you would expect simultaneous posting of news or announcements not exclusives.
Certain members of the forum might probably argue that we can post it ourselves as many of us are very quick and Keen to spot such news
in so much as we are all very passionate about this game.
not withstanding our love of battle tech which for many of us who play was the first setting where we could fight with giant and glorious robots.

However this is unfair on those of us who want the information to be centrally located.
As the effort for pgi to pull this off would be small.
The thing is we as players shouldn't have to go to this
Effort to find out such things.


Can you understand my point?
Equally I feel that the mods are to quick to silence discussion about this topic it is obvious pgi are still learning.
Note that not everything they do is terrible but they do need to learn and move beyond these kind of mistakes.
Surely we can agree on that?
Or prehaps not...
Regardless PGI should not be shying away from this as it is hurting their image when they make these blunders.
Sadly I am not convinced this won't get locked
However before this occurs lets try to have an intelligent and mature discussion about this topic
I feel that we can discuss this with out being crude and hopefully with out the mods locking
Prehaps you agree with my sentiments if so post below.

Hoping for a good discussion
Engaging in rational conversation
Looking at the long term effects of their marketing campaign
Please don't post anything that would get this locked.

Edited by Loler skates, 23 April 2013 - 08:25 AM.

[Tennex]

it seems that they are actively trolling us.

not exactly professional. dunno what they have to gain from pi ssing off the playerbase

Edited by Tennex, 23 April 2013 - 08:21 AM.

[Syllogy]

Instead of barring any type of communications outside of the website, I would rather see a centralized hub of communications.

For example, a section where developer's twitter feeds are automatically fed to the website, and a section with links to articles that have been published recently.

This allows PGI to give out "exclusive" information via these channels, produce traffic for the magazines for these interviews, and also keep information centrally accessible to the forum-goers.

Edited by Syllogy, 23 April 2013 - 08:23 AM.

[Orzorn]

A look at Star Citizen reveals my ideal way for a company to market and discuss their game.

[Loler skates]

Syllogy, on 23 April 2013 - 08:21 AM, said:

Instead of barring any type of communications outside of the website, I would rather see a centralized hub of communications.

For example, a section where developer's twitter feeds are automatically fed to the website, and a section with links to articles that have been published recently.

This allows PGI to give out "exclusive" information via these channels, produce traffic for the magazines for these interviews, and also keep information centrally accessible to the forum-goers.

Indeed this something I don't understand, pgi really should have already done this.

[Kiiyor]

I'd be happy if all their external traffic made it here.

Twitter. FB. Text messges. E-Mail. Land-Mail.

[Felicitatem Parco]

Loler skates, on 23 April 2013 - 08:18 AM, said:

Hi every one,

I've created this thread to discuss PGI and their attempts at marketing this game

Feel a little frustrated that pgi don't use this website for releasing information along side 3rd party sites.
Usually you would expect simultaneous posting of news or announcements not exclusives.
Certain members of the forum might probably argue that we can post it ourselves as many of us are very quick and Keen to spot such news
in so much as we are all very passionate about this game.
not withstanding our love of battle tech which for many of us who play was the first setting where we could fight with giant and glorious robots.

However this is unfair on those of us who want the information to be centrally located.
As the effort for pgi to pull this off would be small.
The thing is we as players shouldn't have to go to this
Effort to find out such things.


Can you understand my point?
Equally I feel that the mods are to quick to silence discussion about this topic it is obvious pgi are still learning.
Note that not everything they do is terrible but they do need to learn and move beyond these kind of mistakes.
Surely we can agree on that?
Or prehaps not...
Regardless PGI should not be shying away from this as it is hurting their image when they make these blunders.
Sadly I am not convinced this won't get locked
However before this occurs lets try to have an intelligent and mature discussion about this topic
I feel that we can discuss this with out being crude and hopefully with out the mods locking
Prehaps you agree with my sentiments if so post below.

Hoping for a good discussion
Engaging in rational conversation
Looking at the long term effects of their marketing campaign
Please don't post anything that would get this locked.

Saying things like "the mods are to quick to silence discussion about this topic" and "Sadly I am not convinced this won't get locked However before this occurs lets try to have an intelligent and mature discussion about this topic I feel that we can discuss this with out being crude and hopefully with out the mods locking" are ways to get your topic locked.

The MW:O Code of Conduct states specifically that users aren't allows to openly discuss things like "The Moderators silencing everything." If you want to have an open discussion about an issue, then you should not preface your issue with statements about how you think the Moderation Team is being unfair and silencing you - that just causes strife and detracts from the point of your thread.

Edited by Prosperity Park, 23 April 2013 - 08:32 AM.

[DaZur]

One acronym and two words... "SEO and unique content"

While not completely obvious, one of the core search engine optimization lynch pins is link-backs and unique content relevance and is integral on SEO marketing strategies.

Agreeably, I see no reason why they cannot publish this stuff in parallel (save the instant admonishments and critiques from our local detractors) but it's done to drive page rankings as well as traffic TOO the MW:O website.

Edited by DaZur, 23 April 2013 - 08:35 AM.

[Loler skates]

My apologies prosperity, i am more worried about other posters getting the thread locked.

I've noticed an appalling tactic in that if you don't like a thread if you post against the CoC the mods tend to kill the thread rather than ejecting the bad posts.

[codynyc]

Once the sheep wake up and stop spending money on useless iteams pgi will keep going with that same formula

[Loler skates]

codynyc, on 23 April 2013 - 08:36 AM, said:

Once the sheep wake up and stop spending money on useless iteams pgi will keep going with that same formula

If for instance this post is against the CoC which it may well be instead of killing the thread it would be better to eject the post.

Cody whilst I understand your frustration with PGI and I some what agree with your sentiments please try to keep on topic.

For myself I want to see PGI doing simulcast releases of information. The nature of search engines means the more links to a piece of information the more likely it will be picked up as higher priority on search engines increasing the likely hood of bringing this game to peoples attention.

[stjobe]

...I see what you did there. Clever.

It even ends with an exclamation mark.

Well done.

[Vasces Diablo]

First off: They need to hire a communications/marketing director to tighten this stuff up, today was utter fail.

That said, I understand that people want everything to just be released here, but in terms of marketing/promotion, that's a bad plan. Once the game has reached a point of maturity and a stable player base, absolutely. Right now though, the name of the game is new customers.

They (really, all business) need to reach customers that don't already use their product. This means using other channels (social media, third party sites, publications, etc..) to reach out. Third parties tend to want new/exclusive content or they don't play ball. As for the twitter/FB exclusive.. thats social media marketing 101. By offering exclusive stuff via those channels, you seek to convert you current player base (and site members) to followers on FB/twitter. Once that happens, people are far more likely to share the official/future message of the company due to the ease of using the share/like/retweet function. Thus, spreading the word to those people's friends/followers.

Yes, people could read stuff on the main site and then post it on those sites themselves. However, lots of research has been done on this and people are far more likely to share info when all they have to do is hit a button (we're a lazy species). Plus, it's easier to control the message.

Releasing info in both places can work, but again, third parties are more likely to give you publicity of what they have is exclusive (for a period of time) and it would lessen the conversion to social media effect. (To clarify, when I say "conversion" I don't mean have people stop visiting the main site and only use social media to get info, I mean simply get main site users to also follow in social media. Conversion as a marketing term essentially means get the customer to do something you want them to. Sorry for the jargon).

This is all marketing 101. Unfortunately, what the seem to be going after conceptually, they keep bungling in the execution. Again, they need to have someone (or someone new) dedicated to coordinating this stuff.

[Loler skates]

Vasces Diablo, on 23 April 2013 - 08:42 AM, said:

First off: They need to hire a communications/marketing director to tighten this stuff up, today was utter fail.

That said, I understand that people want everything to just be released here, but in terms of marketing/promotion, that's a bad plan. Once the game has reached a point of maturity and a stable player base, absolutely. Right now though, the name of the game is new customers.

They (really, all business) need to reach customers that don't already use their product. This means using other channels (social media, third party sites, publications, etc..) to reach out. Third parties tend to want new/exclusive content or they don't play ball. As for the twitter/FB exclusive.. thats social media marketing 101. By offering exclusive stuff via those channels, you seek to convert you current player base (and site members) to followers on FB/twitter. Once that happens, people are far more likely to share the official/future message of the company due to the ease of using the share/like/retweet function. Thus, spreading the word to those people's friends/followers.

Yes, people could read stuff on the main site and then post it on those sites themselves. However, lots of research has been done on this and people are far more likely to share info when all they have to do is hit a button (we're a lazy species). Plus, it's easier to control the message.

Releasing info in both places can work, but again, third parties are more likely to give you publicity of what they have is exclusive (for a period of time) and it would lessen the conversion to social media effect. (To clarify, when I say "conversion" I don't mean have people stop visiting the main site and only use social media to get info, I mean simply get main site users to also follow in social media. Conversion as a marketing term essentially means get the customer to do something you want them to. Sorry for the jargon).

This is all marketing 101. Unfortunately, what the seem to be going after conceptually, they keep bungling in the execution. Again, they need to have someone (or someone new) dedicated to coordinating this stuff.

ofcourse, their execution needs improvement but I also think if they are going to do these announcements they can make the exclusives time temporary.

Simply repost the info on this website at a later date.

[Vasces Diablo]

Loler skates, on 23 April 2013 - 08:49 AM, said:

ofcourse, their execution needs improvement but I also think if they are going to do these announcements they can make the exclusives time temporary.

Simply repost the info on this website at a later date.

Agree.

We as forum users beat them to the punch of course, but is should still all end up here in an official sense at some point.

New customer acquisition is unfortunately often at the "expense" of the current customer base. (Ex. While you pay full price for cable after years as a customer, new customers her half off for six month)

[Loler skates]

Vasces Diablo, on 23 April 2013 - 08:54 AM, said:

Agree.

We as forum users beat them to the punch of course, but is should still all end up here in an official sense at some point.

New customer acquisition is unfortunately often at the "expense" of the current customer base. (Ex. While you pay full price for cable after years as a customer, new customers her half off for six month)

indeed, but all to often information posted outside of this website isn't posted here at all without massive attention brought to it (in the case of negative news)

[Shumabot]

Garth: "Hey, I tweeted about the podcast like you guys wanted."
Paul: "Tourmaline sounds familiar, where have I heard about that before?"
Janitor: "It's a map, you came out with it a month ago"
Garth: "*We will have to delay releasing something exclusive on fb &twitter until tomorrow.*"

Edited by Shumabot, 23 April 2013 - 09:05 AM.

[Nicholas Carlyle]

lol...Loler...LOL.

That's grand sir. Much applauding.

[TexAce]

while I see this as a troll post (yes you know it is one) the last tweet is really funny in a sad funny kind of way.

[BlueSanta]

Syllogy, on 23 April 2013 - 08:21 AM, said:

Instead of barring any type of communications outside of the website, I would rather see a centralized hub of communications.

For example, a section where developer's twitter feeds are automatically fed to the website, and a section with links to articles that have been published recently.

This allows PGI to give out "exclusive" information via these channels, produce traffic for the magazines for these interviews, and also keep information centrally accessible to the forum-goers.

There is already a Twitter feed on the front page for the #mwo hastag (which is also used by a musical group), so there is no excuse as to why your suggestion couldn't be done. But, then again, the website's idea of a mechlab is laughable and there is really nothing that explains CW for the new user, so I hold little hope.