Jess Hazen, on 20 September 2013 - 11:25 PM, said:
many players are not so inclined to spend three dollars per mechbay but those same customers would jump at the chance to pick up a bunch of mechbays at $1.50 if they could get them on sale. the marketing teams failure in this scenario alone is greatly hindering sales.
I've seen this a couple of times now. Where/when/why/how did people get the impression that a mech bay costs $3.00? It
does not and, as far as I know, never has. A mech bay costs 300 MC. The most expensive way to buy MC (oddly, the cheapest MC package) makes a mech bay $1.67. The least expensive way to buy MC (not surprisingly, the most expensive MC package) makes a mech bay cost $1.20. I've already broken down the actual math in a couple of other threads, so I'm not going to do it again here, but feel free to find those, or, better yet, verify the math on your own. Either way, a mech bay is already around $1.50, and is probably the most reasonably priced MC purchasable item in the game.
When people discuss the "MC Cost", there are two things to consider. The first is "How many MC do my dollars buy?" (cost). The second is "How many MC do I need to buy the item that I want, and is it worth that to me?" (value). The cheapest you can get 1 MC is $0.004 (actually 0.003998, that's a hair shy of 4/10ths of a cent) and the most expensive you can get 1 MC for is $0.006 (actually .00556, which is a hair over half a cent). The actual dollar cost of the MC themselves seems fine to me. Now whether the amount of MC needed to buy items in the game is high or low is in the eye of the beholder, and that's where you start to talk about "value".
Price is assigned by the seller. Value is assigned by the buyer. When a seller sets a price, each buyer decides if the price of the item matches the value that the item has to them. If the value of the item equals or exceeds the price of the item, the buyer will buy the item. If the value of the item is lower than the price of the item, then the buyer will not buy it. If the seller is unable to sell their item to anyone, or at least to enough people, then they have to decide if they want to keep the price high in hopes of finding that one rare person who values the item at what the seller is selling it at, or if they want to lower the price of the item in order to get more people to buy it. A frugal buyer will wait for an item to go on sale for 30%, 50%, or more off of the initial price, at which point, the value of the item, which has not changed, may exceed the price of the item, which has changed.