I find it amusing that people are still trying to trash the fact that at every pricepoint, AMD makes the better cards (well, okay, the litecoin boom put a kink in that, but only because they were, again, better cards for litecoin mining). Yes, people buy the performance they want, and the performance they want is the best they'll get for their budget, unless you have literally no budget and $6,000 on a pair of Titan Z GPUs is nothing.
Would everyone who has more than a $6000 budget for GPUs please raise their hand? Yeah, that's what I thought. For the other 99.9999% of us (oh us poor, poor plebs), performance/$ is still king, within our price range. Get over it, fanboys; Nvidia will have their turn.
They'll have their turn at Mantle, too, something that's seen an enormous amount of adoption considering how major an effort that is to implement, and how short a time it's been out. This isn't hardware Physx, which is just a little bit of fluff thrown onto the DirectX game that's already there, but oh hey, speaking of failures!
Jason Parker, on 01 June 2014 - 07:47 AM, said:
I don't care for the reasons. If a game runs shabby on my machine I will not buy it. Period. And sure as hell I will not buy a new Graphics Card for every new hit game coming out. And I think I am not alone in that stance. In the end this **** will allways hurt the game publishers the most in my view.
This will depend on perceptions. It's possible developers who use Gameworks will be shooting themselves in the foot, because AMD users will just get performance that's
so subpar, that they won't buy the games, though that would only persist in the short-term until everyone bought Nvidia GPUs. If Gameworks saw major implementation, and the situation was that bad, I wouldn't stick with AMD for my next purchase, that's for sure. Dirty or not, Nvidia would have us over a barrel.
Even in the short-term it's equally possible that AMD GPUs will play the games just well enough that AMD users will buy them, because they're unique games, but will simply wish for Nvidia GPUs. That could stick, and really influence the market.
I can't imagine either case avoiding an anti-trust suit.
There are, however, other ways this could play out. AMD could learn how to work with games made with Gameworks and eliminate the gap, maybe even quickly. AMD's got a pretty good driver team (both companies do).
Gameworks might also just end up seeing poor adoption, like hardware Physx. Studios may decide it's not work pursuing it if it leaves their AMD users clamouring for answers about poor performance, or it just may not end up conferring any real advantages. AMD might start working more with these companies to give alternative, but comparably improved means to optimize performance that are, as always, GPU-agnostic. We see this a fair bit. No one cared about Physx, and the same thing is going to kill Gsync, because a GPU-agnostic alternative is coming out.
Honestly, Nvidia's endeavors to try to corner the market with exclusive technologies has, with the exception of CUDA, more or less failed in almost every case. Either no one adopts them, or universal technologies replace them. Even CUDA's days are probably numbered. CUDA took hold in an age when Nvidia GPUs were the only ones that did GPGPU well, because they bought Ageia. Now that situation is reversed. AMD GPUs have consistently beaten the hell out of Nvidia GPUS in GPGPU, except for exorbitantly expensive Nvidia GPUs that offer effectively no more performance but cost twice as much (shows how far ahead AMD is: Nvidia has to strip GPGPU-capabilities of note out altogether just to have a card of remotely comparable gaming value). The only thing likely allowing CUDA to hold on is saturation; it's riding on past success.
So yeah, Gameworks is eye-roll worthy, but a threat to the GPU market or the gaming industry, or consumers? Don't give Nvidia business practices too much credit. They've been at these games forever; they've never worked, save one exception.