Teirdome, on 07 July 2012 - 05:41 AM, said:
Apple takes a flat 30% from their store (well known).
Microsoft takes 30% from XBLIG (James Silva's quote on
Gamasutra).
When 30% is a well established rate among digital distribution channels, why would Valve change it? Because they're nice? Throwing EA games off of their platform because they dared to sell directly to their customers (the exact thing Valve does with games that require Steam) shows that they aren't so kind.
The next question is why would they charge the same amount for F2P titles. I believe they would. What they're doing with normal titles is taking a percentage of the revenue stream. Why would they change it?
XBLIG, Apple, Microsoft, and even Steam's Retail sales are just that, retail. The differences is that currency sales for Free-to-Play are significantly different. Recurring revenue typically means you can relax your cuts in exchange for a higher number of transactions. Why would you ever charge 30% on 10 transactions when a 10% cut on 50, 100, or virtually infinite number of transactions are possible? It doesn't make good business sense to treat a currency sale the same as a retail sale.
Teirdome, on 07 July 2012 - 07:36 AM, said:
I also don't see how you can perceive the 30% as a wild assumption. A wild assumption would be 50% or 10% when the rest of the industry does 30%. 30% is very logical.
It's a wild assumption because it's a
different product.
Quote
Valve got a ton of crap because it finally exposed some parts of the contracts that publishers/developers have to follow when putting a game out on Steam to the larger audience. By having their ToS structured that way, they have said that it is not okay for other companies to sell directly to customers from games purchased on Steam. Meanwhile every game that is steamworks enabled allows Valve to sell directly to customers. This hypocracy was why everybody was upset.
Was EA wrong to violate the ToS? Yes.
Did this incident expose Valve as merely a company out for profit with some shady practices instead of the flawless savior of the PC? Yes.
DLC sold via Steamworks is also purchasable through other places too. IE: You can buy these DLC bits if the publisher decides on places like (former) Direct2Drive, GMG, and other providers, then register it. The difference was that EA was not willing to allow Steam to sell the DLC, despite selling it via Origin, D2D, and other providers. In short, EA allowed Steam to sell the core game, but wasn't allowed to sell the DLC content.