More teamwork features would help a lot. That way arranging ambushes and working between lances would be much more fluent.
Tried organising a team of 12 to do more than just blob up and run? ...Exactly.
Even "competitive" teams don't bother because it's too much effort, half the time TS is there for friendly banter and trash talk and why do anything more than what works 90% of the time?
There's rarely a challenge that warrants actual tactics & teamwork in response and until recently with Rewards 2.0 pretty much every challenge and reward in game was based off of individual performance.
Until now the entire infrastructure of this game was based off individual players. Teams were just groups of individuals who gathered together and more often than not gained advantage through exploiting holes in the game mechanics above actual teamwork.
So it stands to reason that the height of form created by competition is blob up and swirl, if my turds can do it I don't exactly consider it "Competitive" just a crap system.
BUT
Rewards 2.0, PUG lances grouped by weight class, CW around the Corner, Planets at stake, Dropships and attack and defend game mode.
Things be changing for the better and hopefully soon we'll have a command wheel, more team based bonuses and improvements to the lance system that will encourage a higher level of tactical play more regularly.
Once that becomes more regular then it becomes a lot easier to overcome an enemy that does the same thing 90% of the time...
Except in that world they won't be doing that 90% of the time

and lo' you have much more of the maps being used and much more of a thinking persons shooter.