Prototelis, on 23 January 2020 - 10:43 AM, said:
The end to merchandising efforts was the fundamental mismanagement of the IP and allowing it to be split and held by several parties, in addition to a limited amount of appeal to a small demographic.
(I'm not defending HG, but if you think HG isn't why you can't rock on down to walmart and get a battletech shirt you're mistaken.)
Say for instance, PGI gets TeeSpring/Tepublic/rebubble to start making shirts and what not. As long as their are no mechs on the shirts or w/e, that's perfectly fine, but if say they threw an unseen unlicensed mech onto those products, but HG holds the rights to in their recent July 2019 broad scope renewal of rights, then yeah HG could come after one of those outlets, who would then be directed back to PGI, and PGI would have to go back to court yet again. Is the IP mismanaged, yeah, but a major major problem, is where both Robotech (HG) and Battletech (PGI/HBS/Calayst Games), all get their designs from which is Tatsunoko.
Tatsunoko says yes you can use X design for this, X design for that to HG, they also say yes you can use X design too but only for these purposes to PGI. So say HG has rights to shirts, but PGI has rights to figurines, and PGI makes a shirt, that's a no no and HG can come after them for that. Look at the mechs that were at fault to begin with that were in game, they were taken out because HG raised hell. It wasn't until the case defaulted that they could be brought back but even then on a limited basis.