Minnows - most players, have more time then money. Will grind for hours to get unlocks
Whales - a small number of players have more money then time. Only can play for a short time each night, make up for time spent with money.
I'm a Whale and a Founder, I have a demanding job, I've happily spent over 1000.00 in league of legends. Because of my job I get to play less than an hour a night. I love mech games, LOVE THEM. But half the game for me is custimizing my mech (If I just wanted to shoot I'd play an FPS)
That said lets look at the current pricing model:
For 48.95 I can get 12,000 MC. For 4,195 MC or 17dollars I can buy an Atlas AS7-D-DC mech, thats 1 varrient of a mech for 17 dollars.
Alternitivly I could grind for that mech. I get to play about 5 rounds a night on average. At 200k a round (thats way higher then I get on average after repair costs but we'll hedge) I'd make about 1,000,000 a night. So in 10.5 nights I might be able to buy the same mech.
Really though In order for me to be happy I want to try a new build with my mech and play 5 matches. I'm a builder, I like to build stuff even more then I like to fight. So Lets say I want to try a XL 260 in my cat.
The XL 260 alone costs 4,246,667. So for just this one modification I could either play for 4+ nights or I could buy and sell a mech for the money. Buying the atlas AS7-D-DC I could sell it with items for 5,109,320 leaving me a bit of money left over after the upgrade.
Going down that path swaping out that engine would cost me 14 dollars. Changing out my heat syncs to double would cost around 5 dollars. Realizing I don't like the way the mech plays and switching back to single another 2.5 dollars it goes on...
Basicly for me to experiment with builds I'd be spending at least 10 dollars a night or 70 dollars a week. Not going to happen. I could buy a full retail games and get the same enjoyment out of it... Or 7 champs in league of legends! (actually alot more then 7) or load up MW2...
Your buisness model needs some love. As is my founders money is all your going to get. I'd drop another 100 into this game this week, if I got what my money was worth. Just to be clear I would expect 100 (or even the 80 dollars of MC I got with my founders account...) to buy all content at release. Then I would happily spend 20 bucks a week for all time to buy a new mech and custimize it out. You could potentially be making 1040 bucks a year from me! Please fix your pricing.
Edited by Dogtoy, 10 November 2012 - 09:35 AM.




















