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The Cheapest New Features...


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#1 CMGrendel

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Posted 30 November 2012 - 02:04 PM

Are always the ones that enhance community.

Why?

A) They are simple features. They don't require exploding animations with 3D sound or a new load AI/physics code. They're usually about adding one more screen or lookup to the flow of an HSM (or similar).

B ) The work is always used elsewhere - anything you learn about managing user engagement is applicable to everything else you work on.

C) User engagement is your number one metric - Almost every product is successful because it is popular. You tune your monetisation, advertising and sales projects based on the popularity of your product, not its quality. It doesn't matter how many good features your game has, it matters how many people are telling their friends about your game.

D) Community features utilise existing resources (fans) to sell the product to a guaranteed peer audience, likely your core market.

So, as far as features go, could you allow chat at the end of matches or at least the ability to add friends from the scoreboard?

The following threads seem to indicate this is a fairly common desire. But just in case your word cloud that parses the forums isn't working properly or your analytics guy has a secret crack habit or it's not an undocumented feature of a patch coming soon, let me re-iterate - small feature - much value - much demand:

http://mwomercs.com/...fter-match-end/

http://mwomercs.com/...ng-ingame-chat/

http://mwomercs.com/...ve-after-match/

Thanks for listening to my drivel! Happy Friday night! :D

(Or Monday morning if you're at PGI) >_<

Edited by CMGrendel, 30 November 2012 - 02:04 PM.






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