Team Fortress 2 wasn't free-to-play at first. It eventually became it. They are as I see it, very successful pioneers in the category. They let you buy all sorts of bling/weapons/items etc. They let you pay CASH for these items too.
However, they do one nifty little thing that PGI, you could learn a lot from and try yourselves.
They give you items in random drops!
Some items have a higher chance to be received while others have a much smaller. There are a few exceedingly rare items (unusual hats) that can never be found in a drop and must be found in a random crate drop which costs the price of a key (a couple of dollars). Most of these unusual hats end up costing someone between 50 - 150 bucks to get... some sell on the trading exchanges for 700 bucks.
Team Fortress 2 also has festive items for every season. They let you buy these items too. They also let them be found in drops.
On average, every single user should expect to receive about one, maybe two of these items for FREE from random drops over the course of the season--say Christmas, Halloween etc. The only catch is... They must PLAY the game to have a chance at getting them. The more the play, the higher the odds they'll get one in a drop.
PGI--are you paying attention here. That paragraph above, that is the most important part.
Team Fortress 2 lures people into playing MORE by letting them have a small but reasonable chance they'll get a couple of those festive items for free, randomly, at some point. Nobody gets them all for free, it is practically impossible (however someone might be REALLY lucky to get most) so those who want more... end up spending money! Lots of money!
Call it a little goodwill to boost the spirits... that ends up boosting their wallets.
Think about it. I like the festive stuff. It is really nice! It'd also be nice to see more faces in the game.
Why not dangle a carrot that we might catch a little of--maybe some tastes of? It could only HELP this game in the long run.

Edited by Mister Blastman, 04 December 2012 - 11:58 AM.