Since this game is going to be on Steam soon, I really don't see it receiving a warm reception considering it lacks even the most BASIC elements that keep F2P games relevant for longer than their front-page time on Steam.
1) Add in daily log-in incentives. A major challenge for F2P games is just getting people to log in to begin with. They have all these other games to play, why play this one? A simple C-Bill 'paycheck' for logging in once every 24 hours would be nice. Roughly around 100k if you're a F2P player, perhaps 200k if you have a boost active. Not only does this get people to log in, but underperforming players can get a decent C-Bill income to upgrade their ****** mechs.
2) Regular special events. One weekend a month has double C-Bill rewards for all players, another weekend has double C-Bill rewards for boosted players.
3) Regular sales. There's literally hundreds of mechs to buy. Once a month, for a weekend, put a mech chassis on sale. And don't just stick the shittiest, worst mechs on sale every time. Make it a Hero mech or something. Additionally, there should be some sort of daily sale on the more minor items and an additional discount on MC if you have a boost active. Hell, put sales in in the form of something like 'ALL XL ENGINES MUST GO!' and they're 40% off, 'one per customer'.
4) Tone down the greed on the cash shop and the 'special' sales. $120 for the Clan mech pack? Seriously? It's four lousy ******* mechs, are you people out of your mind? This game doesn't exactly have a good reputation amongst anyone who's heard of it (*cough* $500 gold mechs).
5) There is almost zero reason to actually play matches. The C-Bill rewards are embarrassingly low and will tremendously demoralize any player who isn't winning most of his matches. Furthermore, there's no real 'hook' to the game, things to work towards. So with that said, let's kill two birds with one stone: implement a salvage system. Here's how it works.
After every round, tally up who was involved with killing what. Every single mech destroyed has a chance to drop salvaged 'parts'. Parts are non-functional until crafted together (which costs some C-Bills - at a discount if you're boosted!). The smaller and more simple an item is, the fewer parts it requires. A small laser, machine gun, etc. is instantly salvaged and doesn't need to be crafted. Large lasers might be two parts, AC-10s are three, AC-20s are four. Every round, a destroyed mech piece will be handed out to someone as well. If you put enough mech pieces together, you get a free mech! The top damage-dealer assist and the killer of a given mech get two chances to 'roll' on any loot from that mech.
Players can then keep or sell their salvaged loot. On that note, you seriously need to increase the sell refund to more than 50%. 50% is insulting. This isn't ******* Skyrim. I have a room full of guns behind me and I can sell every single one for near what I paid for - or sometimes more. 50%? Really?
6) Stop making new mechs and actually focus on working on the game itself. There are more than enough mechs right now. In fact I'd say there's too many. Stop being greedy, and work on the maps you claim to be working on.
Edited by Frostiken, 17 April 2015 - 10:39 PM.