FRAGTAST1C, on 14 November 2019 - 07:09 PM, said:
Again, in the previous AMA (or the one before), it was said that ads would be in full swing about 7-10 days before release 'cause that's the budget they've allocated. Epic has given PGI enough money to not worry too much about the initial sales. As it stands, it entirely depends on PGI's ability to make MW5 really good so that even after a year, when it hits platforms like Steam, GoG, etc., people will buy it.
As for creating the hype-train... there aren't enough people to board it but there are a lot of people who have no faith in PGI who won't stand aside but instead will board the hype-train and ruin it. PGI is a small company and they can't afford for that to happen and hence, they're playing it safe. By all accounts, Epic and PGI would've come up with some figures and they seem happy with the way things are going.
Sincerely, there's really no need to create any hype around MW5. Just regular ads and the marketing stuff a few days before release is fine. They said that November will get a new trailer, December will get 2 new trailers and then there's still another AMA to go purely to talk about modding support. Just one or two gameplay videos along with that would suffice.
Personally, I think doing all of the above like they've planned is good enough. It all comes down to the game itself. A couple of gameplay videos will be good to go along with that.
I didn't say anything about ads. I said they should be posting regular screenshots, gameplay videos, etc. on social media. It's basically free. "Not worrying about initial sales"? Really. I'm sorry but that just sounds like white knighting to me.
Every additional person they convince to buy the game is more money in their pockets. Why wouldn't you want to generate as much interest as possible with free social media promotions? Flooding fb/twitter/ig with cool tidbits (others have suggested some great ideas in this thread) is a great way to generate discussion that can spread beyond the hardcore BT community. The only logical explanation at this point is that they don't have anything interesting to show.
I mean seriously, no beta, no promotion, not even cheap and easy social media tidbits. Has Russ already taken the Epic money and relocated to the Caribbean? I'm only kinda joking there.....