Conspiracy theory time!
I have agree with you, Bishop. With the Kintaro, even I have to admit that the newer mech designs just have been slowy becoming slightly more homogenous over time, except for the most obvious of features (the back ends the forearms on the Quickdraw, as well as the antennae on the sides of its head, for example). They still looked good, but something seems to be missing...
Anyways, I was just over looking at the basic Project Pheonix design artwork on the MWO google+ page. If you hadn't noticed, the Project Pheonix designs we initially saw were actually the Project Pheonix variants, with the extra parts already added on. The actual designs, on the other hand, mostly seem more reserved or closer to the original (the smaller arms of the Locust, less obvious shoulder pads on the Battlemaster, etc.).
This made me realize what it is they're doing: They are intentionally making the designs less over the top, or easily recognizable.
They've already stated that they plan to eventually add in purchasable 'body mods' to allow for slight variations in the look of the same mech (which allows them to have redesigns more closely resembling different redesigns from varying points in the Battletech art timeline). They just haven't said when they'll be adding in these 'body mods'... But, until that time, they must be leaving room so that these body mods, when they eventually are released, actually appear to pop out more from among the other mechs. (No more than the Pheonix, Founder or Hero mechs do, I would assume, but still enough to make them worth purchsing. Plus, less differentiation means an easier time making distinctive parts actually look distinctive.)
/End conspiracy theory time.
Edited by Tvae, 02 August 2013 - 04:49 PM.