My motivation is this:
I (and many others I'm sure) want to play for a Great House rather than a Merc unit, but I do not want to be limited to an "unguilded" style of gameplay.
Some might jump in here and state that the "unguilded" playstyle would be the "lone wolf", but playing for a huge faction would still fall into this category.
The way I see this working is that joining a special unit will be similar to (like joining a merc corp) joining a guild/corp/clan except that the unit is not player created, has no permanent leader, and requires continued participation in order to remain a member.
I would see the person who currently holds the highest awarded rank as being the leader of sorts, and he might be given some basic "authority" to help manage things a bit but very likely would not have any real "power" that could do harm to the unit.
Players within one of these units would hopefully choose to coordinate their efforts and manage their own affairs as to organizing teams for matches and such.
I imagine that some units (probably those that are highly popular due to canon or even just "cool" names and paint jobs) would likely be flooded with people and disorganized, while others that remain small would be much more likely to function as a true team.
There could be a cap on the number of members in each unit to try to minimize this problem, but likely it would be left to balance itself out. People unsatisfied with the way one unit is functioning would leave the mega-unit and join a smaller one.
So, in short I'd like to see "special faction units" function as a clan/guild/corp that functions as described below as far as gaining and maintaining rank to have access to membership.
From Dev Blog 1:
As a Faction Player, loyalty points are earned by playing and winning matches. As the player accumulates loyalty points, they will gain a military faction rank at pre-determined loyalty point totals. If a player loses LPs by decay or negative actions, they will be demoted.
Gaining ranks earns special privileges and items, including membership to special units, unit skins.......
Edited by Turbo Corvair, 03 April 2012 - 12:07 PM.