Of course it is. F2P "Done Right" is in fact the ONLY way it can be sustainable.
The less people Chinese Whispers about how F2P isn't going to keep them afloat, or the game can't last based of pure speculation etc, the better it will do.
A single quote taken out of context, or a single thread topic heading, or a single poorly researched, outright fabricated news piece can kill a game these days. The internet is connected at the speed of rumour, which is roughly three times the speed of light.
Look at what happened to Kingdoms of Amalur, or Star Wars Old Republic is you don't believe me. They weren't even the first. The gaming public can be very cannibalistic, almost zombie like in their ability to completely destroy an IP through baseless "facts" and word of mouth.
However the opposite is also true. As long as the gamers stay positive, and use their brains rather than try to devour them, a game can rise and do well. However it's not anything the devs have control of. The gaming public only have themselves to blame in 99% of times a game goes under. A few word of mouth comments taken out of context, a blog reporting those comments but focusing on the major negative point. A large news site picking up the headline and reposting it without any fact checking. Thousands of gamers reading that stop playing the game.
It's called a self fulfilling prophecy for a reason people!
Sorry if this is rambling a little, just found out that my Aussie servers are being closed in Star Wars so a little off kilter.
Edited by Arcturious, 26 March 2013 - 04:14 PM.