Jackson Jax Teller, on 24 March 2013 - 07:59 PM, said:
Tactics is all over my facebook and anywhere else I see ads. Wonder how they do that -.-
Google tracks your browsing (on Chrome) and search history, then uses AdChoices or whatever to send you "relevant" advertisements to your interests. For example, I spend a lot of time on gun forums and webstores, so when I pause my AdBlock I get a ton of ads from the NRA, gun companies, etc. If you're spending the majority of your time looking at MechWarrior-related stuff, it'll send you relevant ads, namely MWO/MWT ads as well as ads for other stuff you may like (i.e., Hawken, World of Tanks, etc.).
Of course you can always just download an ad blocking plugin and all of that goes away (and your website load speed will probably greatly increase too). A lot of people - over 10,000,000, if Google is to be believed - use AdBlock alone on Chrome, and it's especially prevalent amongst people in MWO's target audience age bracket. Banner ads suck - nobody pays attention to them even with the personally-targeted ads, and most people block them anyway. PGI and IGP have a lot to learn about how successful marketing is done, because they seem to be stuck in the early 2000s.