Yup, this complaint/concern/observation has been around since the day they started selling mechs for real money (call it 3 years).
I look at the current sale prices and I think that right about there should be the "sweet spot" for sales. $5-$15 per mech, that's it.
I feel that at that level people are willing to grind away, but ease it a bit with the occasional purchase of a mech that has a C-bill bonus to alleviate said grind. Now again it's just my gut feeling but i think that at that level of cost you'd find a lot more people willing to spend 60-80 dollars per year on this game.
It's equivalent to buying a complete game which we are all used to doing and that cost is not a shock to most of us. Instead, PGI has decided to "ride the whales" and seem to depend on people who spend large amounts of cash (for me that is greater than $200) on the game in a steady fashion. At the time I bought the highest level Founders package that , at $120, was the most I've EVER spent on a single game. That's my benchmark.
We all know that the vast majority of players play for free and ride on the coat-tails of the spenders who support the game. The non-payers provide the community (read "targets") for the spenders. That's how it works. But the problem is that PGI seems to think that since the big spenders think nothing of spending $200, $500, or more on the game that $30 for a single mech is fine. It's not..it's a barrier to small spenders whose cost tolerance is more acute. They see it and think, "cripes...$30, that's half way to a complete game, no way I'm spending that on a single component to this game".
I tell you what, here's how they can make BIG bucks. Prep the game, improve the maps, etc, then launch on STEAM, BUT...with a new pricing structure that is a minimum of 50% lower for purchasers. I'd actually say 60%, but I'm a cheapskate.
Anyhow...that flood of new blood will not be intimidated by those costs and will lap this stuff up in far greater quantities, enough to more than compensate for the drop in price.
And for those who say "people who bought stuff for more before this happened will be upset", I say..get over it..happens all the time. Prices for everything fluctuate. Microwaves used to cost $1500-$2000, now with the penetration of them into the market (everyone has one) they go for $99.
The same can happen with mechs.
Edited by TLBFestus, 27 April 2015 - 12:56 PM.