Flash Frame, on 20 July 2015 - 08:21 AM, said:
The problem is the western market doesn't see Mecha in the same way as the Eastern Japanese market.
Mecha has a HUGE fanbase in Japan because of Gundam, Macross, and various other amazing mecha that's been literally part of their culture for quite some time now. From Gigantor and AstroBoy, on up to current Super Sentai, Kamen Rider, and various other anime and manga and drama's.
Here in the west, we've always been more about the personal soldier, the lone guy who can fight. Think of who our hero's were in the 80's... Rambo-esque, macho guys who could mow down entire groups of enemy's by shouldering a machine gun and going to town.
That's a far cry from focusing on the pilot of a machine that does it for them. Westerner's tend towards the Rambo-esque... hince why FPS games are so popular. 1 guy can take on practically an entire army. That's a much stronger power fantasy than getting in a giant robot and stomping around.
Don't get me wrong, both are power fantasy's. and I absolutely LOVE mecha, hell my absolute favorite gundam series is Mobile Suit Gundam: 08th MS team. Which is very gritty, very "Real Robot" talking about logistics, and resupply and making sure this old GM is operational [IE a lot of what IS mechwarriors have to think about with their old inherited machines.]
But to the average westerner, that's just not that interesting.
Japanese mecha is backed by a powerful lore, with excellent written narratives and stories (Char Aznable and so on). These stories are constantly expressed in anime, manga and light novels. Their attention to detail is amazing.
For example, quite frequently in any Gundam series, we see the mechs do a lot of things in between fighting. They are helping in reconstruction, building bases, repairing space colonies, even directing deck traffic in and out of carrier ships. They got a genuine vision behind them, what a world with real mechs ought to be and how they affect our world beyond warfare.
Another example of vision is the Patlabor series. Think of a future semi-cyberpunk world. Think of the police in that world. But instead of police cars and guns, they are armed with mechs. If they are not coping with crime, they use those mechs to deal with situations of emergency.
Of course, Eastern literature has a deep profound influence in the shaping the literature behind anime and manga. Its not hard to see the fingerprints of Romance of the Three Kingdoms in Gundam, Legend of the Galactic Heroes, etc,.
Another profound influence to mecha anime and manga is the state of mind in Japan in 1945, when it was inevitable that they would lose the war. At that time, they felt they were surrounded by overwhelming forces, their civilization about to be destroyed. That feeling of desperation, to be invaded by overwhelming forces, and only a miracle can save them, keeps getting recycled and repackaged as key themes in many mecha anime as well as fantasy (Knights of Sidonia, Attack on Titan, Fafnir in the Azure). Everytime the Survey Corp heads out, or the Knights fly off from Sidonia to face the Gauna, they suffer casualty rates worst than Red Shirts. (A movie example of this theme is Edge of Tomorrow --- its based from a Japanese light novel, All You need is Kill).
Then there is also the fact that there is one important Westerner that had a profound indirect but powerful influence in the mindcraft of Japanese mecha --- Gerry Anderson and series like the Thunderbirds. This led to those secret bases that hides and maintains those giant robots, elite teams of youngsters piloting them, the geniuns scientists running the operation and constantly upgrading those mechs.
The Western side of mecha related storytelling, if there is any at all besides Battletech, is to frame it around space opera, wherein contrast, Japanese mecha narratives rarely leave the Solar System at all. That is not exactly a bad idea at all, and space opera produces good entertainment. But the narrative form is often published only in books, not comics, movies and TV series, where they might have a wider audience. Couple that with the enormous cost of producing a live action TV series, while in Japan you can get a lot of exposure with relatively inexpensive to produce anime, you will see why in the West, many good stories just stay in books, but in Japan, many niche light novels and manga are turned into anime, which not only has a big audience in Japan but is rapidly growing around the world.
Plus in Japan, you have a toy industry that likes to rapidly exploit mecha into sellable toys and model kits, which they are huge success. That's why they keep on making Gundam series, and beyond that, successful mecha anime and game series are often turned to figures and models (Armored Core, Macross, Evangelion, etc,.) The money in the toy industry also helps fuel that mecha interest and corporate powers to ensure that continuing interest (Bandai, etc,.) And for that I am pretty sure you heard of the Transformers.