Bishop Steiner, on 19 September 2017 - 06:26 AM, said:
Your premise is flawed. Could they do better marketing? Yes. But wasting thousands of dollars per mech pack on a brochure ain't where they need the marketing.
OH WOW... OK.. so you got something seriously wrong..
A brochure like that doesn't cost thousands of dollars. Not even by a longshot..
Once you have something to put in a brochure (like the finished model of a ship, with textures and stuff), to make one, it takes the computer you designed the ship on and some electricity to power it, to create a render, and screenshot it from a few sides.
So basically nothing you don't already have in your dev office to begin with.
After you have the images, all it takes to do such a brochure is about 1-2 work days of a designer's time, and a program like Corel or Adobe InDesign, and maaaybe some Photoshop (depending on render quality).
Even if you don't already have either of those programs (and you should, you're a bloody dev studio), they don't cost thousands of dollars.
Nor do the designer's man hours, cose' you pay the designer on a per-month in-house salary basis. So it's all done in a designer's day of work.
Stop deluding yourself into thinking that stuff like that is costly. It's really not. Any self-respecting in-house designer can do it as a breeze, just to keep things interesting..
PGI has us believing that lifting a designer's finger costs a fortune. It does not.
All you need to have for a good developer is a powefull rig to work with and a designer that knows what he/she is doing.
Once you have your basic necessities, all the money being spent on any development is going to paying the developer's bills and food.
To saaay, make a map.. they don't need to go out and buy land. They need to sit in front of a computer and work, and eat something for lunch. Maaaybe buying some stock images (few hundred dollars at the most, and many are free)
Sure, if a dev has a big ego and wants to drive a ferrari, then yeah, it will take more money.
But if you are trying to sell something that will make you rich, you need to sit down and do it properly.. can't just be thinking about the ferrari, without earning one.
My point is - no it doesn't take thousands of dollars to make a brochure. I know, cose' I make them for a living.. and I'm not even rich enough to buy a mech pack. ;-)
P.S.
The biggest reinforcement of this opinion is a simple truth.. go to a site like Artstation, Elfwood, or other designer sites.. you will see thousands of materials, images, concept designs and such, of people who just had some spare time, sat down in front of a computer, and did it for fun. And most of them will make your jaw drop. Don't even get me started on the possibility of community-made maps ;-)
Edited by Vellron2005, 20 September 2017 - 01:25 AM.