MischiefSC, on 14 February 2013 - 02:00 PM, said:
I work in product development and market research in a different industry and I do agree with you somewhat.
However, smart surveying of your key drivers is very important.
As a business case who are the people they really need to satisfy? The new players is going to be my guess, followed closely by long term paying customers, followed by regular F2P customers. They need ALL of them to be viable because players are content.
They also need to convert non paying customers to paying customers DESPERTLY, this is what drives the entire F2P business model.
However - there is a catch, this is short term. IF you cannot engage new players and you cannot KEEP players long term you do not have sustainability.
So there are two metrics I would be looking at.
- New player experience
- Long term fun & goals
They have a terrible new player experience which might get half fixed with ELO - though a training grounds would be the final peice of the puzzle. I think they are on the way with this, but it could still run into some hitches.
Long term is the harder one because it requires competative balance and listening to a much wider variety of players. These people require balance and fun, but thwn things are unbalanced it takes a little bit of time to filter through, but eventually those unbalanced builds becomes the norm and fun goes downhill due tolack of variety.
There is no ay to really polland survey the wider community without a huge issue in time and money as you have said, but the forums are like the canary in the mine - if you ignore what people are saying on here you might walk into something that will kill you. It doesnt mean that forum posters are right, but dismissing them could have dire consequences.
Again I think a lot of this has to do with how PGI communicate. They are MUCH better now than before - but thier frustration with the forum ranting is showing. The responses form the devs and community people is getting shorter and more clipped in tone. It is wearing on them and it is causing even more angst here.
This is a community hungry for information in a beta that is actually a launch. Many people have lost faith in the developers communicating effectivly on major issues as no matter how hard they try to brush them off with promises of future features this just leaves everyone feeling disconnected and worried.
There is a certain hubris and ego to the tone when they talk about ECM in podcasts and on the forums which is VERY bad for their image. If this was addressed ad they just showed soem EMPATHY to the community members who are upset it would go a long way.
People who are empathised with calm down a great deal - but the combative or silent treatment by PGI to those who really are finding playing the game taxing with ECM is like a poison that is hurting everything,
For the record i do not like how ECM is implements. I adapt, i use it, i will find ways around it, i am not whinging i am gettig killed - I just believe it is less fnu and bad game design.
EDIT - wow i didnt even realise that was a wall of text.- Short version: PGI need to show a little empathy, forum posters need to calm down. Both have to happen
Edited by Asmudius Heng, 14 February 2013 - 02:37 PM.