MWO has been advertised heavily all over the place, beta or not, and I'm highly sceptical that the real long term players with an invested interest in the MW franchise haven't already arrived and tried it. The "core" of the community that is already here is by definition, ergo, the MW franchise demographic.
Obviously I want MWO to be a success, I don't mind it catering for "new players" who may be of an age that haven't had the chance to fully get in to a MW title previously or been identified as being within "our" demographic. However, I am concerned that after a certain amount of focus away from those who are already here, and are/have invested, to bring pie in the sky numbers of fresh people to the game the actual MW spirit will be lost or trampled by the accountants.
With the setup for MW as it stands the only real questions of importance that PGI and IGP should build MWO future on is:
a.) Are we making enough sustainable money now?
b.) Can we grow our income on our current user base in the long term to keep our kids fed?
c.) If we cannot make enough money on our current user base, can we use this franchise to do so and, if so, what needs to change about it?
Anything they do in C can impact the number of users already contributing to A and B, as we've seen with P2W and 3rd Person communications debacle.
Exposure of the game via other platforms (like Steam), as was previously mooted and possible soon™ rather than simply ramping up features (prior to CW) would seem to be most efficient way of dealing with all the above problems - you then get instant exposure and access to areas where most of the gaming community has access (and interest).
As you've already got a functional game the players will come, or they won't - and then you have the answer to whether your target demographic is here or can be significantly expanded.
Edited by Exoth3rmic, 23 March 2013 - 12:48 AM.