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Loyalty Rewards Failure


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#101 Dee Eight

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Posted 17 August 2016 - 03:33 PM

I use my kodiak 1(s) now and then. I like its camo which is why I bought it.

#102 Rhalgaln

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Posted 17 August 2016 - 11:49 PM

View PostHexidecimator, on 16 August 2016 - 11:33 AM, said:


EXAMPLE

Player 1 Purchases:
  • Kodiak Collector $40
  • Night Gyr Collector $40
  • Cyclops Collector $40
  • Warhammer Collector $40
Total Spent 2016 = $160




Qualifies for Top Tier Rewards


Player 2 Purchases:
  • Kodiak $20 (Hero Variant - $15)
  • Night Gyr $20 (Hero Variant - $15)
  • Archer $20 (Hero Variant - $15)
  • Rifleman $20 (Hero Variant - $15)
  • Warhammer $20 (Hero Variant - $15)
  • Viper $20 (Hero Variant - $15)
  • Hunstman $20 (Hero Variant - $15)
  • Cyclops $20 (Hero Variant - $15)
Total Spent 2016 = $280



Without need to do so, PGI rewards the loyal people who buy Packs over years and not the optimised cherry-pickers.

So grab a pack and enjoy your present.
I just imagine how you stand before santa and complain about the extra candy on your new bike.

*shakes his head*

#103 Hexidecimator

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Posted 18 August 2016 - 05:11 AM

View PostRussianWolf, on 17 August 2016 - 11:59 AM, said:

I haven't spent a cent in about 18 months and I'm still close to $2k in the game. Back to the kiddie pool guppy boy..... okay... maybe tadpole..

I couldn't be happier that the only reward I'll qualify for this year is the one for playing the game. And I likely only barely qualify for that one.

I doubt PGI could do anything to entice me to spend money again, but I could drop a grand overnight if they could.



This was my original point to this post, I could care less about the rewards, the reason I posted this was to highlight how PGI turns away their player base. I know many players who have spent thousands on this game and now only come on once in awhile to play. They are completely fed up with PGI and are waiting for the next Battletech game, or using this game in a player made league to get what they want out of it. The "Loyalty Rewards" is just another example, in a long line of failures for PGI.

#104 Plastic Guru

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Posted 18 August 2016 - 08:43 AM

Jeez...

Put some perspective on this...

Bought EVERY MOH and COD game since the very first one...got....nothing.

OBTW...with all the Xbox live costs, DLC, supply crates, and farkles that's what some of you have spent on MWO.

So? What's the deal?

<mic drop>

#105 Quicksilver Aberration

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Posted 18 August 2016 - 09:18 AM

View PostRhalgaln, on 17 August 2016 - 11:49 PM, said:

Without need to do so, PGI rewards the loyal people who buy Packs over years and not the optimised cherry-pickers.

Actually, in this instance it DOES reward the cherry-pickers and not the people who buy all the packs.

You can get the ultimate reward for both tech bases for $160, several (including my terrible self) have spent more than that but do not qualify.

Edited by Quicksilver Kalasa, 18 August 2016 - 09:19 AM.


#106 Parnage Winters

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Posted 18 August 2016 - 12:34 PM

Not that anyone cares what I think. But nothing in alot of those collector's packs was worth paying more for vs the normal bundle+hero addon.

So I'm not sure why everyone is acting like it's a shock that people who can count hardpoints and know value dont' buy collectors packs. I dunno, nothing in the loyalty pack really speaks to me. Pretty low effort looks compared to the stuff with the 3 fates but eh guess it's hard to top that. Honestly man, could of continued that theme for new loyalty mechs and it'd of been pretty sweet instead of the silly hex pattern and now lsd specials.

Eitherway, yeah it's pretty stupid that a dude who has spent less money is more "loyal" or whatever. Then again we are all stupid for throwing money on mechpacks expecting a better product from it.

-entitled man-child lol.

#107 Lyoto Machida

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Posted 18 August 2016 - 12:37 PM

Bottom line...PGI doesn't care about total spending when it comes to this year's rewards. They simply want to move certain mech packs. Your total spending for the year is irrelevant in this discussion...just buy the correct mech packs or keep complaining about not getting rewards, even though you spent hundreds of dollars.

Posted Image









Am I doing it right?

Btw, PGI is a company...nobody ever said they were an intelligent company or profitable one. If they want to exclude large money spenders from their rewards program, it is their right to do so entirely. Establishing goodwill with your customers is not required, so long as they keep spending money on your products...when you have a captive audience, you can do things like that.

#108 WarHippy

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Posted 18 August 2016 - 12:43 PM

View PostRhalgaln, on 17 August 2016 - 11:49 PM, said:


Without need to do so, PGI rewards the loyal people who buy Packs over years and not the optimised cherry-pickers.

So grab a pack and enjoy your present.
I just imagine how you stand before santa and complain about the extra candy on your new bike.

*shakes his head*

That is pretty much the exact opposite of what is happening...

*shakes his head*

View PostLyoto Machida, on 18 August 2016 - 12:37 PM, said:

Btw, PGI is a company...nobody ever said they were an intelligent company or profitable one. If they want to exclude large money spenders from their rewards program, it is their right to do so entirely. Establishing goodwill with your customers is not required, so long as they keep spending money on your products...when you have a captive audience, you can do things like that.
All true, but no reason not to point out the stupidity of it and the potential loss of paying customers.

#109 Lyoto Machida

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Posted 18 August 2016 - 12:46 PM

View PostWarHippy, on 18 August 2016 - 12:43 PM, said:

That is pretty much the exact opposite of what is happening...

*shakes his head*

All true, but no reason not to point out the stupidity of it and the potential loss of paying customers.


This forum is mainly for us to commiserate and laugh about PGI's mistakes. You need to use Twitter evidently if you're actually trying to accomplish anything of significance.

#110 LordNothing

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Posted 18 August 2016 - 01:06 PM

people misunderstand the purpose of loyalty mechs. they think its to personally reward them for paying in. things make sense when you stop that line of thought.

the real reason behind loyalty is a simple marketing gimmick. pgi doesn't care about the people already paying into the game. its the ones not paying that they want to entice. so they offer what amounts to a buy one get one 'free' sale. the idea is to get the freeloaders to buy a mech pack (sound familiar?). even if you get a freeloader to drop 7$ to get a 'free' blackjack, pgi has succeeded in turning a non paying customer into a paying one. then theres that free mechbay for playing some games, thats the foot in the door. so people feel obligated to return the favor and pay it forward.

pgi also wants to make new whales, hence the hierarchy of purchases. thats why you have to buy 5 things to get all of them (or is it 7 things, idk). you are looking at $160 for all top tier + ultimate tier items. throw on some mc. and it only cost them some reskins and a little bit of mech configuration.

if you play regularly you may feel shafted. well pgi already considers you one of the heard, you will probibly will put down more cash to avoid feeling robbed. irony.

#111 Ingvay

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Posted 31 August 2016 - 08:19 AM

As I said in an earlier post: I'm Happy to be getting some free stuff.

These two quote from this thread sum up things pretty well though...



"I think everyone know why folks are unhappy.

People have spent significant amounts of money on mech packs, MC and other purchases that do not qualify for PGIs customer appreciation awards even though they may have spent significantly more than would be required to qualify for the awards IF they had purchased mech packs that qualified. They feel that since they have spent so much money, THEY SHOULD receive these rewards too even if they haven't purchased the packs.

This situation is exacerbated in part because the IS top tier reward appears to be a particularly desirable ECM Stalker.

The favorite cited example are folks who may have purchased a single mech pack+reinforcements+hero which costs more than a collector pack but doesn't qualify."

and this...

"The act of giving away free stuff isn't in and of itself bad business. What is bad business is creating a loyalty program and then only showing appreciation for the loyalty of certain customers. It is bad business to essentially tell many of your loyal customers that they are not actually loyal in your eyes because they didn't spend money in the proper way. If a company does a loyalty program it is to generate good will and more sales, and that is a good thing. However, if you do it in way that pisses off a lot of your paying customers by saying their money isn't as good as someone else that good will isn't created and causes potential loss of future sales."

#112 Revis Volek

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Posted 31 August 2016 - 08:32 AM

View PostDee Eight, on 16 August 2016 - 12:50 PM, said:


Its a F2P game, PGI doesn't wish to use a pay more = better stuff model. Otherwise if they did, whales like me would get rewarded with 3067 tech mechs instead while the rest of you have 3051 stuff.



But you cant tell me that if you spent $100 dollars and got less stuff then a guy who spent only $50 your wouldnt feel like you were being mistreated?


Also remember, not everyone is as well off as you may be and the money they spent this year might have been all they had. IF they spent more then what others did and got less rewards it doesn't really strike me as a very LOYAL or ACCURATE program. Its another slap in the face to misinformed or just ignorant customers (not ignorant as a bad thing but just not in the know)


All PGI would have had to do is find out what it COST in REAL MONEY to get all the rewards and if you spent that anyway, anytime, on anything you should get the same rewards. Money is money, no ones is better or worse then anyone elses at this point.

#113 Bishop Steiner

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Posted 31 August 2016 - 08:41 AM

View PostHexidecimator, on 16 August 2016 - 11:45 AM, said:



Again, just using this as an example for poor execution. As I said the idea is great but not thought out, take your free stuff and be happy, but understand it turns some people away from the game.

point is, from a business/marketing standpoint, it actually appears to be well thought out, since it is getting people to scramble to upgrade packages, etc. Whereas people are less likely to run out and buy basic packages for mechs they didn't what to achieve the something.

As already pointed out by Alistair, it's not really about rewarding loyalty, but inciting fresh sales of existing assets.

And past Loyalty Rewards programs have proven it's a successful strategy.





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