Active players in a faction should keep in touch with the community. They should know the players and their abilities and not leave role assignment to be decided by rank alone.
The built in faction system helps insure that it is the people playing the game that are assisting the community. People who actually play the game are rewarded with the chance to do more. Players earn their position in the community, it can not be given to or declared.
I believe that younger players like Jopo are more likely to play as a lone wolf or a merc and be less likely to invest in a lore and bore faction.
Edit: found this tid-bit in the Developer Q&A 2
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Edited by Heron, 16 May 2012 - 05:23 PM.