Leroy Jenkens, on 20 December 2012 - 03:39 PM, said:
They do it in EVE because the more openness and communication you have with your playerbase the happier your playerbase is.
If you don't believe me go to their forums and read their patchnotes (that come out weeks before release) and also read their devblogs. Then after that read all the comments that accompany these (which we don't get) and while you do that notice the level of interaction in the thread between the DEVs and the commenters.
That is what keeps a pretty crappy monthly subscription game growing (just broke 450,000 subscribers) for coming up on 10 years.
Eve isn't like any other game out there. You shouldn't compare it to things that have worked for literally centuries, until more games manage to succeed using its methods.