I'll cover the easy stuff first:
Number 3 might not be vitally important, but it still has a pretty big impact on sales. Having to pre-buy currency can kill impulse buys, the more steps a customer has to make and the more time it takes to get between See Something You Like > Bought Something You Like the less purchases you'll get. As a thought exercise imagine you live in a country where you can only pay in cash, but you can't carry money around on you. Everytime you want to buy something you need to go to an ATM at the back of the store and get out money. It won't really effect your big purchases, $50 or $20 items, but you probably wouldn't just duck into a store to grab a can of coke or a snack on a whim, right?
As for number 4, I was just giving examples. It's not just enough to have cheap items, they need to be cheap to buy. A $2 item doesn't function as a cheap gateway purchase if you need to put down $10 to buy it.
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Could I ask what you mean in the bolded text? As a rule, very few Mech are the same. And I don't see PGI adding Mechs that perform the exact same roles (in terms of hard point layouts, speed, armor, etc.) for quite some time.
I completely and utterly disagree, here's why:
Mahws, on 14 October 2012 - 11:24 PM, said:
The date is mid 2013, a new mech has just been released. I've been waiting on this one for a while, it's the
Hollander, I love that lopsided gimicky thing! I pull out my credit card, eager to get my hands on it and... I don't.
I already have the Raven 4X. I've got a 35 tonne mech I can fit a big AC on already. Sure there's a cosmetic difference, but I'd have to start over from scratch on my XP, I'd need to get three variants of it to get to a higher XP unlock level and I'd need a new mechbay slot anyway. I'm not feeling like I'm getting a great deal for my money. So I put away my card and get back to the game. I guess I'll think about getting it if I save up enough c-bills.
When the Stalker comes out will I be prepared to drop money on it when I've already got an Assualt class mech with a missile/laser build in the Awesome? Is getting the Trebuchet worth it when I can already fit two LRM 15's onto a 50 tonne mech with the Hunchback or Centurion? Will I turn my nose up at the Spider as a five tonne lighter version of the Jenner I already have?
The problem isn't just that I can fit almost the same loadout onto the mech I already have, the problem is that I have no real motivation to buy similair mechs and a bunch of reasons not to. A hardcore dedicated player who already owns a mech in each weight class isn't going to find much on offer when a new mech gets released and that is going to be a serious problem for the games real world economy in the long run.
It's the problem that faces every F2P developer, how to convince people to give them money, and just as importantly how to
keep them giving you money. Unless that elephant in the room is confronted, that for the long term health of the game it needs to both be fun, but also *profitable*, then MWO may not be the success we want it to be.
When the Spider comes out, it might cost, what $5 to buy? If I'm a light mech player I'd probably want it, because I love light mechs, but I'm in no rush, I already have a mech that does everything it does, I don't feel the need to buy it, I can wait.
The mech lab is great fun as it is, but it's a disaster for a F2P game. To make adding new mechs worthwhile players will have to buy them, to make buying new mechs worthwhile there needs to be a noticeable difference between the new mech and the one you currently have. Piranha simply haven't given themselves enough to work with, shifting around the values of B/E/M + or - Modules barely gives meaningful difference to the current mechs. I'm not saying customisation needs to be dropped, but it DOES need to be more restricted.
As an Atlas pilot have you ever felt tempted to buy an Awesome because it can fulfill a function you can't? When the Stalker comes out, with its nearly identical build (Energy + Missile hardpoints) are you going to be tempted by that either? And what about mechs like the Commando, it's an unusual mech in that it carries heavy energy weapons on a light chassis, at least it would be if you couldn't just cram a heavy laser into any other light mech. If you've never thought to yourself "I love my Atlas, but I'm interested in doing X and I'd need a different Assualt mech to do that" then the game is in trouble.
The Spider will be the same as the Jenner. The Stalker will be the same as the Awesome. The Flea will be the same as the Commando. If they were coming out at the same time people would gravitate to one or the other based on cosmetic preference, but with game hours or real money sunk into obtaining/leveling the one they already have cosmetic preference won't see many people making the jump.
And that means poor sales from new mech releases. It means a drop off in sales of premium subscriptions as less people will want to grind towards new releases. It means that MWO will have to survive mostly on aesthetic purchases. And I'm not sure that's a practical reality.
EDIT:
For context, in league of legends a newly released champion won't put you back more than around $8, older champions are cheaper. MWO is currently asking $18 for an Atlas, $4.50 for a Commando. Some people might think it's worth dropping that $18 to avoid the grind and get their first Assault mech. How many do you think will be willing to do so for their second Atlas? How many will pay $18 or more for the newly released Assault when they've already invested so much in Atlases?
Either mechs need to be a lot cheaper, or they need to be unique enough and valuable enough to warrant the current price tag. If it's neither of those things new mech releases just won't generate sales.
Edited by Mahws, 15 October 2012 - 07:13 PM.