You know, a little bit of background text? We already lost the ISN reports, which were very cool, but I guess there's no time for that stuff any more. But could we not have a bit more focus on the Battletech background, to make this feel more like a rich, living universe with books upon books upon books to draw inspiration from?
Perfect example, the new Resistance pack.
This would have been a great chance to really spin a great story. It's a fantastic name, it gives players an idea of what may be going on. There was an Invasion and now there's Resistance. Inner Sphere vs Clans. Beautiful. Except no one would know any of that, unless they already played the old Mechwarrior games, or Tabletop, or did a wiki search.
Basically, there's a huge sale and all the information out there is: "We made some new mechs. You can buy them. Buy all the mechs now and get extra rewards. kkthx bye."
Why not tell a story of what's going on? Why not even make a tiny little teaser video to give some indication of the story unfolding in the game? The Clans invaded, but the Inner Sphere is fighting back. Reinforcements are coming in from all over the Inner Sphere, and lines are being bolstered by Enforcers, Panthers, Grasshoppers and Zeus assault mechs. After all, the background is very important to all the old time fans. This isn't just any old mech game, it's Battletech.
I know that IGP rushed a lot of things, and you didn't get a chance to do things properly the first time around. The Clan Invasion teaser left a lot to be desired, frankly. Even if you compare it to the old MW2 intro video from 1995. But there's no need to stay on the same path and just keep pumping out new mechs without any sort of fanfare. Write up some background texts, keep the players informed of what's going on in the universe. Most of the players don't even know what year it's supposed to be.
TL;DR: I think PGI would profit from putting more effort into promoting the Battletech background and putting big events into context with written articles, videos, etc. Each mech pack should have a defined context and represent an event or era in the universe, so it feels more significant than just a sale.
EDIT: Bumping this now that we have a new community manager. Maybe some progress can be made through the community?
Edited by Alistair Winter, 06 March 2015 - 11:14 PM.